#1 in TV Shows Today 
Luke Dorrington is a dynamic media sales leader with 13 years of experience transforming traditional broadcast sales through digital innovation. Certified in Advanced TV Advertising technologies, he bridges traditional linear tv sales and emerging platforms with proven fiscal results, leadership and technological insight.
Experience | Awards.
University | Certifications.
Client Testimonials.
Luke’s dedication to showcasing our brand through strategic TV advertising has been a game-changer. His support not for only our community initiatives but for all within region, by gaining valuable exposure with 7NEWS Central Queensland have elevated many fund raising effort’s, visibility and impact.
He is passionate and very knowledgeable in his area of expertise.
Natasha Heigan
IAN WEIGH TOYOTA
Working with Luke has been instrumental in aligning our regional marketing initiatives with McDonald’s national strategy. His strategic approach facilitated our involvement in key local events, such as sponsoring the local AFL Capricornia League and the 7 Rocky River Run, which promotes active lifestyles among young people and raises much-needed funds for charity.
Luke’s commitment extended beyond traditional advertising; he actively supported our McHappy Day efforts for eight consecutive years, enhancing community engagement through news stories and volunteering on the day. His dedication significantly bolstered our brand presence in Central Queensland.
Anton Gazel McDonald’s
Mcdonald’s Central Queensland
Luke’s professionalism and deep understanding of media have been instrumental in achieving our advertising goals.
Over our 6-year relationship, he has managed 90% of our advertising budget, delivering exceptional results, delivering on his promises, and setting our brand apart in a competitive market.
Sharon & Gary Cini
Carpet Court – Rockhampton
As a prestige brand, targeting the right audience was crucial to our success. Luke consistently stayed ahead by researching and analyzing TV viewers’ behaviors and habits. This data-driven approach, supported by Luke’s adaptability, ensured our local campaign aligned with national strategies. I wish him all the best in his next endeavors at Seven Sydney.
His promotion is well deserved.
Luke Stenhaus
Toowoomba BMW
Luke has managed advertising for almost 2 years (2016/17) His ability to secure prime spots required foresight and planning, which he executed expertly, even considering external factors like weather impacting our advertising capabilities. His professionalism and natural rapport with people are commendable
Neil Waller
Vanderfield John Deere
Thanks to Luke’s hard work and dedication, our brand has gained significant visibility and traction. We are thrilled with the results and look forward to continuing our partnership. If you’re looking for an TV advertising expert who truly cares about your success, Luke is the one to choose.
Stepen Baker
AUTOBARN ROCKHAMPTON
PlumbCall had been working with numerous TV Networks over the years throughout Queensland to service our marketing needs. When the brand went National, we needed someone who understood our vision to assist us in achieving our goals.
Luke stepped up to the plate with a unique marketing strategy to service the National franchise model. He proposed a geo-targeted TV and BVOD campaign that exceeded our marketing goals. We are still using the same strategy today.
Robert Mackay
FOUNDER & DIRECTOR PLUMBCALL
We partnered with Luke for over 6 years, entrusting him with our entire TV advertising budget. His expertise in optimizing our campaigns has consistently driven customer footfall. Luke’s commitment to our success, combined with his innovative approach, makes him an invaluable partner in our advertising strategy.
Terri & Gerard Watts
WATTS BROS CARPET ONE
Luke’s support during our Australian expansion throughout major retailers was crucial. He took the time to understand our goals and then formulated a plan for us to tell our unique company story via Breakfast Television but also a call to action TVC campaign.
His strategic advertising campaigns helped us to strengthen major retail distribution partnership, significantly boosting our brand awareness
James Dutton
PATCH STRIPS
Working with Luke has been an outstanding experience from start to finish in 2015 to 16 and again 2018 to 2023. We spent 100% of our TV budget with Luke across Ford, Mitsubishi and Kia. His expertise in the tv advertising field is evident from the first interaction, and his commitment to delivering results is unparalleled. He took the time to thoroughly understand our business objectives and crafted a personalized advertising strategy that perfectly
aligned with our goals
Len Harper
TAG
Luke introduced us to TV upon our Rockhampton launch in 2016 and throughout our growth into Mackay and Cairns throughout 2017.
Every campaign Luke was attentive, responsive, and proactive, ensuring that every aspect of our advertising was optimized for the best results. His professionalism, dedication, and passion for their work truly sets him apart.
Dennis Boyce
TOYWORLD QUEENSLAND
Luke was our account manager in 2016-17, and in a competitive market, he always made us feel like a priority. He was available beyond traditional hours and invested time in understanding the intricacies of car sales.
He continually presented us with strategies that drove sales. This commitment reinforced my trust in his dedication to our brand’s success.
Cameron Sternsdorf
BLACK TOYOTA
Luke’s advertising expertise played a pivotal role in expanding our product reach to national retailers. His strategic guidance and industry knowledge in Broadcast TV have been invaluable to our growth.
Yanni Tisicos
HUGO’S CHOCOLATES
Luke’s long-standing professional relationship with us was instrumental when launching Bear Essentials Vodka.
His strategic advertising insights plus his knowledge on alcohol advertising regulation helped us secure the reach placements that helped our sales in major retailers nationwide.
Michael Fennel
BEAR ESSENTIALS VODKA
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