Station Manager | Senior Sales
Manager Seven Network – Channel 7
Manager Seven Network – Channel 7
Leading Regional Media Evolution at Seven Network:
As Station Manager for Seven Rockhampton and Seven Gladstone, Luke spearheaded Seven Network’s evolution in Central Queensland, orchestrating a comprehensive transformation across traditional television, digital platforms, and community engagement. This pivotal leadership role demanded strategic vision, operational excellence, and authentic community connection.
Luke’s role encompassed multiple critical areas:
- Implementation of network-wide policies and procedures International Team Development
- Management and achievement of television and digital (7Plus/BVOD) sales budgets
- Oversight of two 7NEWS rooms and content monetization
- Direction of commercial production and administration
- Leadership of sales support and community relations activities
5
Strategic Revenue Leadership
“The Art Of Adaptability”.
Luke dominated market share and redefined revenue leadership in regional broadcast sales. Delivering no less than 96% of annual budgets for 5 years, while mentoring the next generation of media sales leaders.
6
International Operations Manila
“Making Off-Shore Work”.
When SWM moved some departments operations off-shore. Luke’s regional office became ground zero for implementation. He transformed high level policy into practical success, creating the 7Regional blueprint .
7
Tough Calls
“Leading Through Change”.
When COVID-19 forced the closure of Seven’s Gladstone Station, leadership meant more than managing numbers. Luke navigated one of Seven’s most challenging regional transitions.
8
Community Engagement Regional Leadership
“Together We Can Do, So Much More”.
This wasn’t just a slogan – it was Luke’s values and how he increased Seven’s regional presence. By connecting commerce with community, he created a model of engagement that would reinforce Seven’s commitment to regional community development.
It’s not about the size of the deal, but the impact of the story.
Luke’s tenure as Station Manager demonstrated that successful media leadership requires more than just meeting financial targets – it demands vision, adaptability, and genuine community connection. By balancing strategic business objectives with authentic human relationships, we not only achieved consistent growth but also strengthened Seven Network’s position as Central Queensland’s premier media platform.
- Delivering consistent 10-30% year-on-year growth
- Achieved 96%+ of annual budgets from 2018-2023
- Pioneering digital streaming strategies for regional markets
- Maintaining 65%+ monthly revenue share against competitors
- Secured 100% TV budget allocation from 72% of client portfolio
- Earned “Highest Manager over Budget” recognition for two consecutive years
- Hired, trained an Account Executive who won “Highest Over Budget” in their 1st year
“Thanks for everything Luke! You are by far the best boss, I’ve ever had”.
(Wendy – Sales Representative, Seven Network)
(Wendy – Sales Representative, Seven Network)
