LukeDorrington-NetflixSans
Deputy Sales Manager (Broadcast & Digital)
Seven Network – Channel 7
Leadership Evolution at Seven Network

As Deputy Sales Manager, Luke elevated Seven Toowoomba’s revenue strategy while managing Queensland’s 2nd largest client portfolio, demonstrating agility in both crisis management and growth opportunities. Strategic Portfolio Management Overseeing 50-60 monthly on-air clients demanded precise balance of:

  • Revenue optimization across diverse market segments
  • Strategic relationship management with major brands
  • Complex inventory allocation
  • Long-term partnership development
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Portfolio Diversification & Growth
“Rich Traditions, Bold Ambitions”.
Luke’s client base spanned major industries and regional powerhouses. He consistently managed clients across Agriculture, Automotive, FMCG, Tourism and Local Government.
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Leadership Excellence
“The Power To Lead”.
As second in charge, Luke balanced multiple critical responsibilities that helped lead Seven Toowoomba become a high performing team.
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Game Changing Initiative – AFL
“Your Passion, Our Game”.
A defining achievement was a pioneering AFL Queensland grassroots sponsorship strategy that Luke initiated, facilitated, monitored and delivered for AFL Darling Downs & AFL Capricornia.
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Crisis Management & Innovation
“We Prosper As We Grow”.
When faced with the significant loss of a large annual account moving to a competitor. Luke implemented a strategic recovery plan that not only offset the revenue gap but strengthened Seven’s market position.
Delivering Outcomes;
Successfully exceeded monthly, quarterly, and annual sales budgets by providing leadership in account management, trading deliverables, managing and growing the existing client base for Seven-Television and Seven-Digital CTV. Recognized with $1M Champion Certificate.

This comprehensive performance in managing both revenue and relationships led to Luke’s promotion to Business Development Executive at Seven Network Sydney, recognized by the Network Director of Sales at Seven West Media.

“Luke your natural leadership abilities and the way you made us all feel so important will be missed around here”. (Erica – Sales Assistant, Seven Network)
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