Senior Sales Representative (Broadcast & Digital)
Seven Network – Channel 7
Seven Network – Channel 7
Transforming Television Sales at Seven Queensland
As Senior Sales Representative at Australia’s leading commercial broadcaster, Luke revolutionized the traditional approach to regional, television commercial sales, implementing a dynamic Queensland-focused strategy that balanced national reach with local market penetration and priorities. Success in this role wasn’t just about selling solutions – it’s about building trust.
By combining reliable business partnerships with genuine community engagement, Luke created lasting relationships that delivered results both commercially and locally. This authentic approach has become his trademark, transforming clients into partners and viewers into advocates.
1
Broadcast Media Sales Excellence
“Sunshine Television’”.
Luke’s primary focus centered on selling 15s and 30s Television Advertising campaigns across Seven’s diverse programming slate. This also included program sponsorships into News, Sport & General Entertainment.
2
Strategic Audience Targeting
‘You’re Only As Good, As Your Last Win’.
Luke’s signature strength lay in understanding Seven’s product verticals and programming demographics but matching those insights with client needs, enabling precise commercial placement strategies.
3
The Rent4Keeps Success Story
“How to Predict The Future? Create It”.
A crowning achievement for Luke came through transforming Rent4Keeps from never advertised on to TV to Network partner.
4
Enhanced Offering
“Not Just Spots & Dots”.
While TV commercial spots formed the cornerstone of Luke’s role, he also provided additional opportunities through Seven Local Productions.
It’s not about the size of the deal, but the impact of the story.
- Achieved budget targets 20 out of 21 months (17 consecutive)
- Earned “Highest Individual Over Budget” recognition for FY2015/16
- Successfully managed diverse portfolio spanning national brands to local businesses
- Maintained consistent monthly new business acquisition
- Sales Office of the Year FY2015/16
This comprehensive performance led to Luke’s promotion to Deputy Sales Manager by the Seven Queensland, Sales Director. Validating Luke’s approach of combining deep market insight, strategic spot placement, and unwavering commitment to client success.
“You were determined to be the best, now you can call yourself the best”.
“Thanks for being such a great team-mate”. (Mark – Account Executive, Seven Network)
“Thanks for being such a great team-mate”. (Mark – Account Executive, Seven Network)
