Building Tomorrow's Brands at Seven Network Sydney

Business Development
Executive Seven Network – Channel 7

Building Tomorrow’s Brands at Seven Network Sydney

Hand-selected for a groundbreaking strategic role, Luke pioneered a new approach to business development that transformed emerging brands into national success stories. His focus centered on identifying and nurturing mid-tier businesses with untapped potential – companies poised for explosive growth but not yet in the realm of household names

Strategic Innovation & Results Within just 9 months:

Built a robust sales pipeline forecasting $2M in potential revenue
Secured $1M in new business
Developed cross-platform advertising solutions
Maintained unwavering ethical standards in client partnerships

PATCH STRIPS

“From Local Innovation to Global Impact”.

When Luke approached CEO James Dutton from Patch Strips in 2018, he saw more than just an eco-friendly bandage. He saw a revolution in wound care that would become a global brand.

HALO TOP AU

Digital Success Into Mainstream Dominance”.

Recognizing Halo Top’s need to evolve beyond Instagram influencer marketing, Luke developed a groundbreaking campaign that provided them with the advertising solution they were searching for on TV.

THE QUICK FLICK

“Catalyzing Retail Success”.

Partnering with Forbes-recognized entrepreneur Iris Smit, Luke recognized how broadcast media advertising could help support further product sales.

URBAN DOCTOR

“Pioneering Digital Healthcare”.

Before telehealth became a household term, Luke recognized the disruptive potential of Urban Doctor’s “Doctors Wherever, Whenever” model.

Methodology for Success; Luke’s approach combined:

Deep-dive research into each potential client
Predictive problem-solving before issues arose
Comprehensive sales cycle management
Tailored cross-platform solutions
Strategic performance monitoring

This innovative approach to business development consistently transformed emerging brands into market leaders, leading to his promotion to Station Manager, Seven Central Queensland, appointed by the Network Director of Local Markets.

“Thanks for mentoring me Luke these last 6 months, I’ve leant so much from you”. “It’s amazing how you love this company as if it were your own”. (Jen – Sales Coordinator, Seven Network)