LukeDorrington-NetflixSans
Sales Representative (Broadcast Agency)
Nine Network – Channel 9
At the Heart of Australia’s Media Landscape: Nine Network
As Agency Sales Executive (Broadcast) at Australia’s iconic Nine Network, Luke managed premium advertising relationships with Omnicom Media Group’s powerhouse agencies — OMD and PHD. His portfolio included some of the world’s most recognizable brands, each demanding innovative broadcast solutions and strategic campaign execution.
Global Brand Leadership
Luke’s role centered on orchestrating multi-million-dollar campaigns for industry giants, with McDonald’s standing as the cornerstone account. Each client partnership required a unique approach.
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1

McDONALD’S
“Mastering QSR TV Advertising”.
Working with OMD on campaigns such as ‘Amore Meal Deal’ and Australia Day ‘Mc Oz’. Promoting the burgers slice of beetroot and consequential purple juice drip with tagline “Eat it with passion, wear it with pride”.
WhatILike

2

APPLE
“Launching Tomorrow’s Tech”.
Working with PHD on the Apple account meant bringing tomorrow’s technology to today’s audience. From the iPhone 6, 6 Plus, Apple Watch and Apple Pay.
WhatILike

3

PEPSICO
“Creating Cultural Moments”.
The landmark Beyonce ‘Mrs. Carter World Tour’ campaign exemplified the art of brand story telling. Merging broadcast integration and brand alignment into the ARIA Awards.
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4

Brand Portfolio Management
“Many Brands, One Beat”.
From developing national TV campaigns solutions for E-Bay to crafting chocolate goodness for Cadbury.
The Results Speak Volumes
  • Maintained 100% client retention rate
  • Delivered consistent year-over-year revenue growth
  • Successfully managed and grew Nine Network’s share of agency investment
  • Created landmark campaigns that set new standards in broadcast integration
Successfully exceeded monthly, quarterly, and annual sales budgets by providing leadership in account management, trading deliverables, managing and growing the existing client base for Seven-Television and Seven-Digital CTV. Recognized with $1M Champion Certificate.
“Luke appreciated your consistent quality work in a timely manner. Your genuine belief in broadcast media is infectious. Wishing you all the best in your next professional chapter’. (Cameron – Investment Director , PHD)