LukeDorrington-NetflixSans
Business Development Manager
Getaway Lounge – Ninemsn
Mastering Global Negotiations:

At the intersection of digital innovation and travel media, Luke’s role at Getaway Lounge within the NineMSN | Mi9 joint venture represented a transformative period in digital media. Operating under the dynamic ecosystem of Nine Entertainment Co. and Microsoft, he navigated complex stakeholder relationships while driving revenue growth in an emerging digital landscape.

Getaway Lounge operated in conjunction with the long running Getaway TV Travel show on Channel Nine. Providing viewers with the best travel deals that accompanied the segment destinations. In October 2013, Nine purchased Microsoft’s 50% share of Mi9 to create Nine.com.au at which time Getaway Lounge was sold.
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AdventureAwaits
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Strategic Revenue Acceleration
“Transforming Travel Media Metrics”.
In the dynamic world of digital travel media, Luke transformed Getaway Lounge’s revenue strategy by partnering with some of the biggest hotel brands in the world.
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Global Deal Orchestration
‘Negotiating Across Continents’.
Luke’s role demanded an intricate dance of international deal-making with hotel general managers across multiple continents juggling different time-zones and languages.
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Digital Commerce Innovation
“Bridging TV and Online Experiences”.
At the convergence of broadcast media and digital platforms, Luke delivered experiences for viewers that transformed how travel content could generate revenue.
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Stakeholder Mastery
“Building Partnerships Beyond Boundaries”.
Success in selling TV Travel formats required more than just sales skills – it demanded the ability to build rapport quickly and nurture complex stakeholder relationships.
Boarding Pass to Revenue Success;
  • Developed cross-cultural negotiation strategies
  • Drove 15% year-on-year growth in travel hub sector
  • Achieved highest over-budget performance for 2 quarters.
  • Implemented innovative programmatic media buying approaches
  • Secured 20% in first year revenue increase under strict production deadlines.

In an evolving media landscape, Luke’s approach transformed traditional travel content into highly engaging digital opportunities, creating value for viewers, partners and Ninemsn.

“Thanks for being an absolute legend to work with Luke. Your hustle, creativity and unreal sales ability made Getaway Lounge a better place. Good luck at Nine mate’”. (Nic, BDM Getaway Lounge – Ninemsn)
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