Biography
LUKE DORRINGTON
Media Innovation and Leadership
Luke Dorrington is a media executive whose passion for broadcast runs deep. Shaped from childhood by the rhythms of television studios, through his father’s 30-year career and legacy at Channel 9 Melbourne.
With 13 years in the industry himself, Luke’s career mirrors the media landscape’s evolution: from mastering traditional TV sales to driving digital VOD transformation as Station Manager for Seven Network’s – Central Queensland stations.
Luke’s reputation is built on delivering results across both agency and direct clients, consistently achieving 96%+ of annual budgets over five consecutive years and maintaining revenue share above 65% in fiercely competitive regions.
He has negotiated multi-million-dollar deals at Nine Network and pioneered sales and audience strategies at Seven West Media, always staying ahead of industry trends. As a leader, Luke pairs strategic vision with genuine connection. He is known for building and mentoring high-performing teams, nurturing future leaders, and strengthening client and community relationships.
His commitment to continuous learning through executive programs at Oxford and Harvard, and certifications across major digital platforms, keeps him at the forefront of media innovation. Luke believes media’s true power is in fostering community while driving commercial success.
Whether pioneering grassroots sponsorships or supporting vital charities, he remains dedicated to using media as a force for good and growth. In an era of digital transformation, Luke combines entrepreneurial drive with a human touch, always anticipating change, while championing the enduring value of connection.
“In an era of digital transformation, success comes
not just from adapting to change, but from anticipating it while staying true to the fundamental power of human connection.“
